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The hair treatment that gave us curls can now be applied to your eyes. Upturned eyelashes look longer than very straight ones. Putting a curl at the lashline not only grants you fuller, longer-looking lashes; it helps you fake a wide-eyed look, too.

Whether you achieve the effect through the wave of your eyelash curling wand or an eyelash perm, it comes down to your personal preference for convenience and safety.

Lash perming lashes are coated with a special adhesive and wrapped around mini foam rollers or equally diminutive heated clips. This holds them in the curled position that you’re hoping to achieve. As you squeeze your eyes tightly shut, a perming solution or cream is applied to your eyelashes with a tiny brush. Our esthetician then covers your roller-wrapped fringe in plastic wrap and lets the chemical sit in place for about five minutes. After the perming chemicals, then a neutralizing solution is applied. More plastic wrap is applied. You sit for another few minutes. Voila: curled lashes in a visit that takes about 45 minutes.

The curl in your lashes will last anywhere from four weeks to three months. As your lashes grow and fall out (the life cycle of lashes is about 60 to 120 days), the effects become less noticeable.